Dr. Asavari K. was getting too few new leads and kept seeing dips in calls. The doctor assumed heavy competition was the cause. Our audit found something more basic: the local setup was missing. From around July 2026 we made a handful of small fixes. The practice went from 1 new patient a week to a consistent 2 to 3 a day. Monthly Business Profile interactions rose 64.4% from July to September, and monthly Search Console clicks rose 20.4% from July to October. This is a short window, and this page says which numbers belong to this work and which do not. This is part of our AI SEO work, which covers the technical groundwork search engines read.
A strong reputation with no local presence
Dr. Asavari K. has excellent credentials from top colleges and excellent reviews, and ran a thriving practice in an earlier locality. After the move there was no local online presence to carry that reputation forward. New leads were thin, and calls from the online presence dipped often.
Two SEO agencies had been hired before. The doctor was still seeing dips in calls and too few new leads, and put it down to competition, among other reasons.
An audit before any plan
We started with an audit, not a plan. It found three things:
• Google Search Console had not been set up.
• Many pages were not indexed.
• The Google Business Profile was poorly managed.
None of these is about competitors. All of them sit within the practice’s own control.
Five small changes
The changes were minor, and we describe them that way on purpose:
1. Tweaked the Google Business Profile.
2. Got pages indexed.
3. Added areas of service to the Business Profile.
4. Asked the doctor to collect more Google reviews.
5. Made those reviews visible on the website.
Each one tells Google, and a patient comparing options, who the practice is and where it works. If you want the thinking behind measuring this kind of work by leads rather than rankings, see why rankings aren’t the same thing as leads.
Interactions moved first, clicks followed
Work started around July 2026. The effect showed in August and September 2026. Interactions on the Business Profile rose, and patients started enquiring.
Monthly Business Profile interactions went from 90 in July to 143 in August, up 58.9%, and 148 in September, up 64.4% on July. Search Console clicks followed a month later.
What changed
• New patients: from 1 a week to 2 to 3 a day, on a consistent basis.
• Google Business Profile interactions, May to September 2026: 507, up 32.0% on May to September 2025. That window includes May and June, before the work started, so it is not all attributable to this work.
• Calls from the Business Profile, August 2026: 41, up 13.9% on August 2025.
• Monthly Business Profile interactions, July to September 2026: 90 to 148, up 64.4%.
• Monthly Search Console clicks, July to October 2026: 275 to 331, up 20.4%. August was 282 (up 2.5% on July), September 322 (up 17.1%) and October 331.
Weekly impressions stayed flat at about 12K to 13K from July to September, so the gain is in clicks, not reach.
The chart covers 16 months, and most of its growth came before this work. Clicks climbed from July 2025 to March 2026, then fell to a low in June 2026, with 193 clicks that month. They were already back in the 60s a week by early July, so July is our baseline. We do not claim the earlier rise or the recovery from the June low. Our work starts at the 7/5/26 mark on the chart.
Over the whole 16 months, Search Console shows 3.11K clicks, 643K impressions, a 0.5% average CTR and an average position of 7. Those totals span the full period and are not results of this work.
Where the numbers come from
Sources: the Google Business Profile performance screens and Google Search Console (Web search). New patient numbers are as reported by the practice.
What isn’t solved yet
• Impressions are flat, so the gain is in clicks and profile actions, not reach.
• Focus on clear services that are consistent with the website.
• Three months of results is a short window, and the weekly numbers still have dips.
What we do differently
• We only apply strategies built for the problem in front of us. Here, that meant a handful of small fixes.
• You choose the budget and the approach. We give our recommendation, and the decision stays with you.
• We are driven by results that make a difference to the customer. For Dr. Asavari K., that means new patients coming through the door.
Common questions about this case study
What did you change?
Five small things: Business Profile tweaks, page indexing, areas of service on the Business Profile, a request for more Google reviews, and showing those reviews on the website.
Was competition the problem?
The doctor assumed so. The audit found missing basics (no Search Console, unindexed pages, a poorly managed Business Profile) that we could fix directly. We cannot say competition played no part.
Can you say the work caused the increase?
The timing fits: work began around July 2026 and the rise showed from August. Three months is short, so we report what changed and do not promise the same result elsewhere.
How long did it take to see movement?
Work started around July 2026. Business Profile interactions jumped in August, and Search Console clicks followed in September.