Content
Blog posts and newsletters, written for the reader you are trying to reach. You pick AI-assisted or human-written, and we recommend which fits each piece.
Most company blogs have no reader in mind
A post gets written because the calendar says one is due. It has a keyword, a word count and no particular reader, so it answers a question nobody asked in a way nobody remembers. Newsletters go the same way: a send every month, because a send every month was the plan.
Good content starts with who is reading and what they are trying to decide. The format comes second. Whether a piece is AI-assisted or written entirely by a person depends on what it is for, and you choose. We give a recommendation for each.
A post with no reader in mind is only words with a publish date.
Three things we do
01
AI-assisted blog writingPosts drafted with the help of AI tools, suited to topics where volume and speed matter more than a distinctive voice.
02
Human-written blog writingPosts written by a person from start to finish, for topics that need judgment, a point of view or your own expertise on the page.
03
Newsletter writingThe words of the newsletter, written for your list. Platform, lists and sending are a Marketing service you can invest in separately or together.
You choose the approach
Every piece starts with a stated reader and a purpose. Then you pick AI-assisted or human-written, and we say which we would pick and why. Judge the work by whether it does the job you gave it.
Search & AI Visibility
Content gives search engines and answer engines something to rank and quote.
See Search & AI Visibility →Marketing
Newsletter setup and management: the platform, lists and sending for the newsletters we write.
See Marketing →Find out what your content should be doing.
The free audit is thirty minutes on a call, then a written audit. It shows where content fits in your plan.