Answer Engine Optimization
When somebody asks a question and gets one direct answer instead of ten links, that answer comes from somewhere. We work on making it come from you.
Position one is not the same as being the answer
Search results used to be a list, and the job was to be near the top of it. Increasingly the result is a single answer box, an AI summary or a spoken response, and there is no second place in any of those. Either the engine quotes you or it quotes somebody else.
That shift punishes pages written to rank rather than to answer. A 2,000 word article that buries the actual answer in paragraph nine will lose to a competitor who stated it in the first sentence and marked it up so a machine could find it. The work is partly editorial and partly structural, and it needs both.
If your page does not state the answer plainly, something else will, and the reader will never arrive.
Six things we do
01
Question researchWe pull the real questions your buyers type and ask, including the long spoken ones, and map which pages should own each.
02
Answer-first rewritesThe answer moves into the first 40 words, in plain language, with the supporting detail underneath it rather than in front of it.
03
Structured dataFAQPage, Article and Organization markup that matches what is visible on the page, validated rather than assumed.
04
Entity clarityMaking it unambiguous to a machine what your company is, what it sells and which named things on the page relate to which.
05
Crawl and render checksConfirming the answer engines can fetch and read the content, rather than hitting JavaScript or a blocked path.
06
Tracking what we cannot controlAnswer placements are not in Search Console. We monitor them directly and report what moved, including when it moves against us.
14
Answer-box placements gained in one programme
The ceiling is lower than SEO, and the traffic is better
There are fewer answer slots than ranking slots, so the wins are counted in placements rather than percentages. The visitors who arrive having been given you as the answer tend to convert at a higher rate than the ones who picked you off a list.
Generative Engine Optimization
The same groundwork, aimed at what ChatGPT and Perplexity recommend rather than what Google answers.
Learn more →AI SEO
The ranking and technical layer underneath. Most AEO work needs this done first or alongside.
Learn more →Website Development
If answer engines cannot render your pages, none of the above lands. Sometimes this is the real fix.
Learn more →Find out whether answer engines mention you at all.
The free audit checks exactly that, alongside your rankings, your site speed and where your paid spend is going.